Dell met with some criticism in the blogosphere yesterday for not using its blog to address the recall of 4.1 million lithium ion batteries due to the potential for explosion.
Since the announcement of the recall and the subsequent criticism, Dell has responded with a number of posts addressing the recall and answering customer questions.
Now, I agree with Shel Holtz that Dell should have made announcements on their blog before news of the recall hit the mainstream media. But all in all, they’re still doing a good job on the relevance and transparency end of the spectrum.
This is a good, practical learning experience for companies that are using any kind of blogging strategy. If you’ve got a major announcement, make sure that there’s something timely about it up on the blog. It’s not an egregious, hugely damaging mistake to make the kind of oversight that Dell did–but it does raise a few eyebrows.
We’ll be talking a lot more about fine-tuning your blogging strategy and dealing with big announcements at the upcoming Blog Business Summit conference.
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