I was excited to see The Bivings Report’s finding that half of the major public relations firms now have officially sanctioned blogs that they link to from their Websites. This is up from only 22% back in March. If anything is a measure of how far the blogosphere has penetrated into mainstream business culture, it’s the level to which communications professionals accept it as a major change in their industry.
That makes me think that our upcoming conference should be pretty popular among the PR folks. I’m looking forward to see if my theory bears out.
Stay tuned for more on this, all these metrics attempting to measure blog savvy have my brain spinning.
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Mary 08.23.06 at 9:02 pm
Really? This is really good news. True that communication practitioner has grabbed the opportunity to blog because the Blogosphere culture signifies the modern way of effectively communicating to people.