Is David Cicconne the new Jeff Jarvis?
David Cicconne is mightily irritated with Apple. Apparently he’s experienced a number of problems with his MacBook Pro and has dealt with some very rude service people in the process of solving them.
Obviously, Jeff’s experiences with Dell were much more harrowing. But eventually, his complaints about the product and the customer service eventually lead to Dell starting a blog.
Is it possible that Apple has reached a point where it too needs a blog in order to respond to very public customers’ issues with its products and services? As the company continues to grow, it will almost certainly reach a point where this is the case. Perhaps the time to preemptively launch a blog is now.
{ 3 comments… read them below or add one }
As much as I think Apple really, really needs a blog, I sincerely doubt they will ever have one. Just not the right corporate culture, IMHO.
Teresa frustration and pure craziness!! I cannot believe the person representing Steve Jobs! I think Steve would have fired him on the spot if he heard the conversation!
David: It sounds to me like Apple is going through some growing pains right now, with their increase in market share and all. Maybe their customer service is going through a Dell phase. Has Mr. Jobs or anyone else responded to your open letter yet?
Tris: You and I are both of the opinion that Apple will create a blogging platform, and yet it’s pretty much set in stone that they won’t be blogging themselves. I think that’s a real shame.
Still, we said that Dell didn’t have the corporate culture for blogging either and look where they are now.
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