The Terra Cotta Inn & Spa has a great press release outlining the top 5 myths about small business blogging over at PR.com. My favorite is myth #5, “I’m too busy to blog.”
If a business needs a presence on the internet, then it needs a company blog. It is very easy to set one up. Go to blogger.com or wordpress.com (two of many blogging sites). In as little as 15 minutes, you can create a blog. Add at least 1 article every week. Tell your customers about your blog. They will be glad that you did and so will your bottom line!
I have to disagree with a couple of the finer points. One post a week isn’t frequent enough. We’d rather see our clients put up two or three short posts a week than one long dissertation. But companies need to do what’s right for them and then let their customers decide whether the blog is working.
Also, even though Blogger and Wordpress are awesome hosted solutions, we still recommend that serious business bloggers move their blogging initiatives onto their own websites sooner rather than later.
We’ll be talking more about what platforms are best for which types of business blogging at our upcoming conference.
{ 2 comments… read them below or add one }
Susan Reynolds 08.19.06 at 6:16 pm
I hadn’t run across this top 5 myths post and I appreciate you pointing it out. It’s great to see other small businesses are doing with their blogs.
Kudos on these pointers too. Although there’s a certain population that’s looking for longer more detailed entries, it remains true at least in my experience that shorter posts added more often create more popularity with readers - not to mention more opportunities to have your blog get spidered by the search engines - and this seen!
And I can’t even begin to say how negaive my experience is with blogger.com, so I’m absolutely with you there.
Teresa Valdez Klein 08.20.06 at 11:28 am
Susan: SEO is a big part of this game, you’re absolutely right. Updating frequently translates to much more attention from Google.
I’m also curious to hear more about your experiences with Blogger.