Cameron Olthuis at ProNet, Jeremiah Owyang at Hitachi and Joseph Jaffe at JaffeJuice have compiled a great list of relevant topics that your company should be monitoring on the Web.
I’d like to add that if you’ve got a Mac, there’s no better program to use for all this monitoring than NetNewsWire because you can so easily configure it to monitor for specific tags on Technorati, Flickr and more. You can even configure it to pay attention to search engines (not Google, unfortunately).
We’ll be covering more of these Web monitoring and response techniques at our next conference.
Update 8/24/06: The Bivings Report has some nice additions to the list, and a wiki has been set up to allow others to make contributions to the list. This is one to watch, folks.
{ 2 comments… read them below or add one }
Cameron Olthuis 08.19.06 at 1:26 pm
Thanks for the mention. You can actually monitor Google rankings, it’s called Google alerts. However you can only get the updates once a week by email. Google should really be the least of your worries though, if you do a good enough job tracking and managing your buzz it’s easy to keep the bad stuff out of Google. Of course it’s still important to watch it.
Best!
Teresa Valdez Klein 08.20.06 at 11:24 am
Cameron: Thanks for the tip. I’ve been using those e-mail alerts for quite some time. They’re not the same as having instant info in your RSS reader though.