Yesterday I wrote about NBBC, NBC’s new spinoff responsible for online distribution of content produced by NBC and its affiliates. I saw a number of things wrong with the system, chiefly that it wouldn’t allow users to repost the content elsewhere. If your goal is widespread distribution, you should allow others to disseminate your content as they see fit. That’s just common sense.
Jeff Jarvis continued that theme yesterday, mentioning that the biggest problem with NBBC is that they would only distribute content from NBC’s producers and affiliates. User generated content would not be a part of the site. In short, they want complete control over their site, what gets posted, and where their content goes.
That’s a problem. Part of the massive popularity of YouTube is that users can easily respond to content produced by others. With no way to respond, interact, or upload content of their own, NBBC’s users won’t stay interested for long.
If NBC really wanted to get people interested, it would open up a user-generated portion of the site where independent filmmakers–like those responsible for the recent lonelygirl15 phenomenon–could submit their content. The most popular content would receive consideration for a show on NBC.
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