The demise of Joe Lieberman’s bid to retain the Connecticut Democratic Party’s favor has been attributed in large part to a network of liberal blogs, which illustrated his friendly relationship with the unpopular President George W. Bush by widely distributing a photograph of the two men allegedly kissing (left). Lieberman has repeatedly lashed out at those bloggers, but now it seems that his philosophy is, “if you can’t beat ‘em, join ‘em.”
“The fact is, for the last several months we ceded the online debate to our rivals,” wrote Lieberman campaign staffer Dan Gerstien in the Lieberman campaign blog’s inaugural post, “that changes today.”
Since its launch, the Lieberman campaign hasn’t been afraid to use the blog to take on the new Democratic candidate, Ned Lamont, in the harshest terms. In one post, they went so far as to call Lamont supporters, “Lamonsters,” and nitpick over very petty issues.
Often, when an organization is in the midst of a tussle with bloggers, I think to myself, “they should launch a blog to deal with this crisis.” The Lieberman blog is a great example of why that’s not always such a good idea.
Yes, it’s gusty and great that the Lieberman campaign has launched a blog. But they’ve got to crank down the snark factor a few dozen notches. We get it, Joe. You’re pissed that you lost to Lamont. And we understand that you blame the snarky bloggers, but that doesn’t mean that you should let your campaign staff sink to their level.
If the Lieberman campaign wants to retain its 10-12 point lead in the polls, they’re going to need to suck it up, get over the humiliation of being beaten, and start using their blog to engage with the people of Connecticut about the real issues that are affecting their lives.
Via The Bivings Report.
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