British PR blogger Simon Collister wondered on Monday whether blogging is in the domain of PR or IT. In my comment, I responded that it was an issue for professionals in both disciplines to keep their eye on or risk obsolescence.
I’d like to elaborate a bit here. Long-term, I see technology and corporate communications overlapping a great deal more than they do now. Business communicators will need to keep track of emerging technologies, while technology professionals will need to understand what communicators are doing with technology and innovate ahead of them.
The companies that succeed in the future will be the ones encourage their people in both arenas to collaborate to improve existing technologies and invent new ones.
{ 0 comments… add one now }