Mack Collier at the Viral Garden posted today about the impact of viral misstep last week.
Apparently, a Starbucks competitor has offered to honor the coupons from noon until 8pm this coming Friday.
When these sorts of things happen, Starbucks’ pattern is to either stonewall or issue a statement and then stonewall. Discussing the issue openly currently seems to be a non-option. I would do just about anything to be a fly on the wall inside their marketing department right now.
Update: I take that last sentence back. Actually, I’d give anything to get Steve involved with their marketing department right now. I think having us around would be a big value-add for Starbucks right about now.
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