Even for businesses who don’t blog, RSS monitoring has become an important way to “take the temperature” of public opinion about your company. The most assiduous monitors will usually track the feeds of relevant blogs, as well as feeds generated from search engines that allow users to track an RSS feed of their results like Yahoo! and MSN.
Another great way to track the vox populis is by monitoring online forums such as Yahoo!’s message boards on topics that are relevant to your company. This is particularly useful for getting a broader perspective because many people who post or participate regularly in message boards are not necessarily involved in the blogosphere.
Most message boards offer RSS feeds, although many are tricky to find. Using an RSS-enabled browser like Safari or Firefox is advised.
We’ll be talking about RSS monitoring in the “RSS and Feeds: Monitoring the Blogosphere and the Buzz” session at our conference coming up this October.
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