Steve Rubel’s Blogosphere Tip for PR Pros: Use Wikipedia

According to Rubel, over 200 US bloggers have Wikipedia bios. Looking up the bio for your target blogger might be a good place to start if your goal is to avoid doing ham-handed blogger “engagement”.

The overarching theme here is: get to know a blogger before you start pitching. Figure out how to best engage them with your product, even if that means thinking outside the box. Look for the value add on both sides of the fence, instead of going in with an old-school broadcast mentality.