Yesterday, I wrote about the need for PR and IT professionals to collaborate and innovate on new uses of technology for the benefit of business communications.
If anyone lives that spirit, it’s the people at PR Squared. Their latest idea to pitch reporters by tagging their names on relevant blog posts is inspired.
Obviously, people who used this technique would need to institute some best practices. The people at PR Squared list several, but I would like to include that the practice would need to be explained to bystanders.
After all, if we started tagging New York Times columnist Chris Elliott–who has written about us before–in many of the posts over at our inFlightHQ business travel blog, many readers and searchers might be truly confused.
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