Will Restricted Content on Demand Work for NBC?

NBC and its affiliates have launched a new company, the National Broadband Company. The NBBC will be responsible for disseminating content from across the NBC network on the Web.

Already, the NBBC is facing criticism from some quarters, who say that its ban on reposting of content on weblogs and other sites will hinder its goal of widespread Web-based distribution.

I have to jump on that bandwagon on this one. More than half the point of distributing your content this way is so that people can experience and share that content in a way that works for them. If your goal is widespread distribution of your message, the last thing you want to do is restrict how people can spread it.