Our speaker, Ben Edwards sat down with (BBS sponsor) PR Web’s Aaron Apple for a podcast interview about his keynote at our upcoming conference and how IBM is using corporate blogging.
I’d like to clarify one thing Ben said in his interview. He told Apple that the Blog Business Summit is, “really for people actively involved in blogging and thought leaders in blogging to come together and to share information and insights with us in corporate world.”
That’s almost the whole of it. But I’d like to add that the Blog Business Summit is also for newbie business bloggers. Our first full day of the conference is dedicated almost entirely to bringing newbies up to date on all the latest technology. Even if you come into day 1 asking, “what is a blog?” you’ll be ready for Day 2 and Day 3.
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