The following are my notes from the special breakfast session about the future of online communications with Jeremy Pepper of Weber Shandwick, John Starkweather of Microsoft and Jeanette Gibson of Cisco Systems.
- John: Cell phones are on track to become like wristwatches, you take them everywhere. Any phone with a browser will be able to read all kinds of social media. This will give companies powerful, portable ways of reaching people. If you’re writing a blog, be thinking about small screens and how your blog renders on people’s cell phones.
- Marketers can add functionality to traditional advertising to enhance relationships with customers. Someday, you’ll point your cell phone at a billboard and be able to purchase the product it advertises automatically. When you go to the ballpark, your cell phone will be able to tell you where you’re supposed to sit and which entrance to use.
- Q: How does blogging add value for a company? A: Qualitatively, it’s about reaching influencers and customers in a human way. Most executives want an older metric like traffic, PageRank and Alexa ranking.
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