How Do You Reach Out to Your Target Market When They All Have a Serious Disease?

Amy Tenderich is a communications professional with diabetes. Her blog, Diabetes Mine aims to be “a gold mine of straight talk and encouragement for people living with diabetes.”

There are many different kinds of communities on the Web. There are those who are brought together by gender, or sexual orientation, by age or ethnicity or level of eduction. There are groups for people with an interest in knitting, politics, or Star Trek. And there are groups for people who are coping with difficult situations: reproductive challenges, HIV/AIDS, depression, obesity, and diabetes, to name a few.

And just as there are communities for every conceivable facet of the human condition, there are companies that want to reach those communities. It’s a facet of blogger outreach that I had never considered before until I read Amy’s very thoughtful post about blogger outreach to communities with these difficult conditions. She has some excellent advice for pharmaceuticals companies, hospitals, treatment centers, and any other businesses that want to reach out.

She’s started a very interesting conversation, which I’m eagerly following. I highly recommend that you check it out.