Kevin Hillstrom at the MineThatData Blog has a cool formula for determining business blog ROI. I like his adaptation even better than Jason Stamper’s because it takes bonuses and bennies into account on the costs side and utilizes a better metric for web traffic.
Technorati Tags: Business blog ROI, Kevin Hillstrom, Jason Stamper











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Kevin Hillstrom 12.08.06 at 10:36 pm
Thanks for the call-out — I always enjoy your site. I sent two folks to the conference in October, they had a very good time, they still talk about it!