I found Dave Winer’s post about the end of information embargoes via Robert Scoble’s blog and I think both of them have excellent points.
As we all know, information has a way of slipping out onto the Web before companies are ready to announce it publicly. That’s only going to increase, unless of course blogging peaks in 2007 and goes downhill from there. You simply can’t keep an announcement bottled up until a press conference like you used to.
Unless of course, you’re Steve Jobs. Robert Scoble points out that Jobs’ system of “shock and awe” is envied throughout the public relations sphere. There is an ingrained sense of command and control, he argues, and that’s not going away anytime soon.
I’m not ready to draw too many conclusions yet. But I’ve had enough experiences with the world of public relations to know that command and control isn’t going anywhere just yet.
BTW, I was fortunate enough to meet Dave Winer at Chris and Ponzi’s wedding. I got a little weak in the knees when I found out who he was. I hope he was amused, rather than irritated, by my starstruck-ness.
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