I’ve been having a very interesting conversation with Matt Ward over at Highland Marketing over the past few days. Recently, he asked a great question that I thought bore examining here.
He wants to know whether it would be useful to enable feeds for individual categories on his blog. IMHO, the answer to that question depends on two factors:
- How “2.0″-savvy is your audience? If most of your traffic comes from RSS readers, then you know that your audience is pretty familiar with the blogosphere/RSS and would probably appreciate the increased granularity. But if most people surf in from search engines or just go straight to your blog, then your audience may not get the most out of category feeds.
- How focused is your blog? Do you talk about one particular area, like we do at Big Business Jet? Or are you all over the map like my personal blog? If your editorial focus is sufficiently topical, then there shouldn’t really be a need for granular feeds. Chances are, your audience is interested in most of what you’re saying, if they’ve subscribed to you at all.
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