Blog Business Summit in Fast Company

Every month Fast Company’s Michael A. Prospero writes a column called “Best Blogs.” He looks around to find the three best blogs in any given category. This month, the category was “Blogging the Bloggers” and he picked us along with Greg Knoltenberg’s Bloggers Blog and Kyle Bunch’s Blogebrity as the winners.

Of our blog, Prospero wrote:

The Skinny: An expert guide for every company that has tried to promote itself online via word-of-mouth — but that ultimately can’t fathom this new-fangled blogging thing. The overriding theme: “Businesses are used to a level of control that is no longer possible, and that’s scary. The sooner you get over that paralyzing fear, the better.”

Obviously, we’re honored to be considered among the best blogs and being quoted in Fast Company is always a thrill. So I asked Prospero how he chooses the final three.

“As you might imagine, picking three blogs from the plethora of choices every month takes a little doing,” he wrote. “It’s a very rigorous, scientific process that involves a supercomputer, a massive database, recursive algorithms, and, most importantly, a hat to pick the names out of.”

Then he got serious. “I’ll pick a topic for the month, say social networking, and then scour the Internet for a bunch of blogs that examine that topic from a variety of angles, but all ideally with a business bent to them. After I’ve come up with a critical mass, I’ll choose the final three based on how well they fit together—we don’t want to feature three blogs approaching the same topic from the same place—to give our readers a well-rounded perspective.”

But regardless of how he picks them, we are thrilled that he chose us.

Prospero is always on the lookout for good blogs, so if you know of one, you can click here to reach him.