In our quest for great blogging stories from CES, we met with Matthew Colby who handles a lot of the Web strategy for TomTom, the company that makes those wonderful navigation systems that you can buy directly, rather than having to buy a new car that has GPS navigation.
Matthew told us that Tom Tom started their blogging process by working with a consultant and then slowly moving more of their blogging operations in-house. The only thing he thinks they won’t eventually own is their buzz-monitoring initiative, which they outsource.
It’s interesting to see the variety of corporate cultures where blogging is concerned. Some companies like ActionTec start out with an in-house blog but find that they can’t support it internally. Other companies work with outside companies to get started and then bring their blogs in-house later on.
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