Harbinger of Things to Come(?) : Cable Networks Leaving TV for the Web

The Wall Street Journal reports today that Steve Case’s Revolution Living LLC is taking their Lime cable network off of cable TV and will be now be primarily Web-based. According to Chief Executive C.J. Kettler, the audience has been “shifting” and that the Internet provides a “better opportunity” for them.

Toyota Motor Corp. and L’Oréal SA’s Garnier will advertise on the site which will “feature original video focused on nutrition, the environment and related issues.”

This relates to another article in the WSJ today, that describes recent Harris polling indicating that online videos have become mainstream.