Steve Rubel points out that Bill Marriott — who just launched his blog — is in his seventies and, by his own admission, does not use a computer well.
Obviously, Bill Marriott is no dummy. He understands the spirit of blogging because he understands how important his customers and associates are. But he is an older guy who grew up in a world where the personal computer wasn’t even a twinkle in anyone’s eye. You have to be a person of some vision and some humility to see the changing landscape, listen to people who are younger and less experienced than you are, and embrace it instead of treating it as a threat.
So, if Bill Marriott can find time in his busy life to blog and podcast, there’s no reason why you can’t make it happen. If blogging or podcasting or social media will work for your business, then you should use them. Don’t let your lack of technical skill or your desire to cling to the way things used to be deter you. Sometimes new tools are scary, but take inspiration from Bill Marriott and be not afraid.
{ 0 comments… add one now }