Ogilvy Loves Technorati

It’s been announced that business communications Goliath Ogilvy has partnered with Technorati to provide clients with, “engage in online conversations and build relationships with online communities relevant to their brands.”

Sounds like competition to me…
In all seriousness, it’s cool that Ogilvy is doing this. And I’m really curious as to how they’ll leverage Technorati’s ever-growing database of syndicated content to add value for their clients. I wonder how they’ll parse and make sense of it all. There’s a lot of data out there to assimilate and synthesize. And then managing the outreach is quite a feat.

We’re playing now with some new tools in that arena right now, so my brain is definitely in the monitoring/engaging space.

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Many thanks to Blog Business Summit speaker and all around kick ass guy Kevin O’Keefe.