Wall Street Journal to Upgrade Search: NO FEEDS(?!)

I’ve been an enthusiastic reader of the Wall Street Journal for 25 years and have felt that their editorial coverage of the blogosphere has been on the mark. They seemed to “get” blogging early, and cover the space quite well.

A promo on their current archive article search engine is offering a sneak peek at a coming search upgrade that will provide a “new look.” Naturally, I clicked through right away — and fully expected to find search feeds, but no luck!

C’mon guys, the only upgrade that really matters is the one that offers proactive search. The WSJ has shown enough savvy of late that I am thinking this was an intentional omission. I’d like to have been a fly on the wall during those internal discussions.

What do you think? Cluelessness or are they being opaque in order to drive more eyeballs? (I guess both may be argued as cluelessness…) I say purposeful opacity–OR hopefully a feature to be implemented at formal launch…