The Wall Street Journal’s Informed Reader column reports today that Hollywood studios are enlisting bloggers to talk up nominated movies, which is “Ruffling Feathers in (the) Hollywood Hierarchy.”
As we saw with electronics firms at CES this year, the article reports that:
Movie studios have embraced bloggers as a cost-effective route for launching all-important Oscar campaigns. Studios frequently give a handful of high-profile Web sites a first look at trailers or rough cuts of movies. The new dynamic has ruffled some feathers in Hollywood, where for years studios focused their outreach on trade publications and other mainstream media.
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