Adweek Magazine has an article about how turning your CEO into a full time blogger is a recipe for disaster. It cites the example of David Neeleman’s blog not being up to date during the great St. Valentine’s Day freeze.
The main complaint is that CEOs usually don’t have time to blog, even the most prolific among them - Bob Parsons, CEO of GoDaddy - only have time to post once or twice a month.
So, should your CEO blog? Only if she’s prepared to blog at least three times a week. Otherwise it’s irrelevant. And most executives simply don’t have the time or the passion for blogging. Those that do are a rare breed and should be cherished deeply by their respective companies for the tremendous value-add they provide.
{ 2 comments… read them below or add one }
Leo Piccioli 03.31.07 at 7:51 pm
Hi, I run Officenet, an office supplies company in Argentina, and I do have the time to blog.
Our blog (I do not like to claim it as mine, although I am the only author) has been online since last year, and I usually write an average of one post per day.
One of the most important factors in this rythm of posting is that I use the blog also to communicate with our 280 employees, and to get feedback from them on different issues we, management, are discussing.
gerry 04.01.07 at 6:52 am
Always short a stock where the CEO spends more time promoting himself and uses his company and its pr operation as his vehicle. Tyco, Worldcom and Enron are obvious recent examples. For that reason, I would look very closely at any CEO who started a blog.