How TV Networks Don’t Really GET Content on Demand

by Teresa Valdez Klein on March 5, 2007

This evening, I put up a a brief post bitching and moaning about the absence of the latest Battlestar Galactica episode from the iTunes store (iTunes).

Within minutes, I had two separate (first time!) commenters complaining about how SciFi was really inconsistent with when they delivered the episodes to iTunes and On Demand.

A lot of people rely on On Demand to deliver them their favorite shows in a timely fashion. We console ourselves about not seeing the awesomeness that is our favorite television show when it airs because we know that it will await us On Demand early the next morning. That goes straight out the window when our content is delayed and the reason is never explained.

If the airing of the show on the network were somehow delayed, you can bet your sweet bippy that we’d get a n explanation. Someone would probably be fired. But people who watch content on demand don’t get the same consideration. That’s because the TV networks still look at the time slot as the natural habitat of their content. They don’t understand that people expect the content to be everywhere, and they are sorely disappointed when it is not.

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