Last week, I posted my conclusion that Justin.TV was more relevant to businesses than Twitter.
Reader Ryan Hupfer left a very intelligent comment about the ways that “lifecasting” — as Justin calls his experiment in 24/7 online visibility — could be applied to business interests:
imagine if Pepsi had a contest to send to ‘lifecasters’ down to SXSW, or Coke sponsors a ‘lifecaster’ for each Final Four team in order to give a true experience to an audience.
Mario Sundar of Marketing Nirvana followed up with the question, “Do you see any other applications for ‘lifecasting’?”
This got my wheels turning. If a client came to me and said, “we want to do something really cutting edge,” I’d definitely take lifecasting into account. I’d like to see a company like Toyota — which makes environmentally friendly hybrid vehicles — empower one of their most passionate environmentalist customers to lifecast about saving the planet. Even if that environmentalist demonstrated how to hack their hybrid to plug into a traditional wall outlet, and even though taking such action voids the manufacturer’s warranty.
I’d like to see a White House staffer close to the President lifecasting. Obviously this couldn’t be a person with high level security clearance or we’d be putting national security at risk. But it would be an amazing step toward creating political transparency.
And who knows, maybe a very special CEO out there might consider a lifecast. This would have to be someone who embraces transparency wholeheartedly but doesn’t have the time or inclination to blog on a daily basis.
Do you guys have any other good ideas for intersections between lifecasting and business?
Ooh, and let’s start discussing best practices. How does business lifecasting differ from what Justin is doing? Do we really need to hear a CEO use the bathroom?
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