Blog Business Summit ‘07 speaker Kevin O’Keefe has a fantastic quote this morning: “you don’t make money from a blog anymore than you make money from your cell phone.” That’s pretty much true for legal bloggers, who blog in order to establish themselves as thoughtful professionals who can help their clients.
Kevin is responding to a post by ProBlogger’s Chris Garrett this morning. Chris argues that in addition to direct methods like advertising, professional bloggers can monetize their content indirectly. My favorite is his profile of David Krug:
As well as being a means to earn money, blogs also have value as assets which can be sold. I think the best known person who makes money by buying and selling blogs has to be David. You can earn money by building up your own blog and selling it, or you can buy up under-valued blogs and selling them after giving them a little TLC.
He’s got a great list of other ways that professionals have indirectly monetized their blogs.
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