More Tweets About Coke than Pepsi, but Should Corporations Care?

Scoble wrote today that he was rather surprised that he hasn’t yet been contacted by any companies marketing to new parents. After all, he’s announced his wife’s pregnancy to the entire world via his blog.

He also says that the advertising industry should pay attention to Twitterment. This service basically compares two terms based on the frequency with which they appear in Twitter entries. Here’s a chart comparing the frequency of mentions of Coke vs. Pepsi:

If a representative sample of consumers were using Twitter, this would be unbelievably useful. But the vast majority of people don’t even know what Twitter is, let alone pay attention to or use it. Like I mentioned before, individual tweets don’t get linked to, so they don’t have any real search engine presence.

That said, I do anticipate that one day a Twitter-like feature will be a common feature among social networks and fully integrated with people’s individual Web presences. When that happens, analyzing the data will be of immeasurable value to marketers the world over. But until then, the most relevant measures of the online conversation will continue to be analytics like the report we’re generating about CES.

Update: And speaking of Twitter as a feature rather than a service, it looks like Facebook just cloned it with RSS feeds and a dynamic page listing all friends’ status updates. I almost feel like this is more useful to me as a personal tool than Twitter is.