Gizmodo’s Matt Buchanan has a scathing review of some eye drops he was sent from Rohto.
The drops are supposed to soothe away the strain of staring at a computer monitor all day long. Buchanan’s review: “Sweet Christ, I’m Blind!”
If you send your product to a blogger — like the rep from Rohto did — you have to be prepared for the blogger to hate it. It’s entirely possible that Rohto took that into account. It’s also entirely possible that Buchanan has sensitive eyes. We don’t know.
What we do know is that everyone likes different stuff, and some bloggers may not be as thrilled with your product as you are. And they may say so publicly. Companies that want to engage with the blogosphere need to be prepared to get criticized.
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