A recent Wall Street Journal Report covered how much blogs bring to the table when it comes to search engine optimization. In fact, you can accomplish most of what they recommend with a well put-together business blog.
In this session, you’ll learn:
- Why blogs beat regular Web sites
- Which blog platforms have an edge
- How to craft post titles with keywords in mind
- Why your URLs, permalink structure and post slugs matter
- Categorization and tagging techniques
- Plugins that add value to SEO efforts
- Tools for researching what people are searching for
- Optimal layout and feature considerations











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