Before you flip the switch and encourage employees to blog about the business, it’s critical that you set the stage for responsible posting. Your employees need to be aware of potential “land mine” issues that you don’t want them to write about. It’s also critical that you resolve any issues about ownership of the content your employees generate on company time. Finally, your blog readers need to know where you stand on profanity in the comments, commercial postings, and other issues.
This panel of experts will cover the most critical internal and external policy areas, and how to deal with them:
- Integrating blogs and confidentiality agreements
- Accuracy mandates
- Do disclaimers help?
- Reconciling personal opinions against implied corporate representation
- Competitor linking and dialog—how open do you want to be?
- Screening and editing posts.
- Developing a respectful and transparent comment policy
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