Murdoch Aims to Monetize Online Wall Street Journal Content, Adapt Paper & Ink to the Web

In a time when people are leaving newspapers for the Web media mogul Rupert Murdoch has made a $5 billion bid for Dow Jones — parent company of the Wall Street Journal. That’s 67% above market value!

The Journal’s own Stephanie Kang writes that Murdoch’s interest in the Journal is primarily about online content. In a recent interview, Murdock touted the unique value of financial journalism: “You can charge for it,” he said simply.

Murdoch has long said that newspapers need to adapt to the Web. If the family-run Dow Jones accepts his friendly bid, he’ll be in a unique position to lead the way.