To give bibliophiles a look at the people behind their favorite contemporary works, publisher Simon & Schuster plans to launch a book channel on YouTube. The channel will feature two-minute clips of the CBS-owned publisher’s bestselling authors discussing their work and their lives as authors.
Their goal here is right on. The channel is an indirect way of giving users additional content that they find useful. But I think they should focus their distribution methods more broadly than just a YouTube channel. I’d like to see them host the videos on a blog of their own making, just as popular YouTube channel LonelyGirl15 ultimately did. Also, I’d like to see the series as a video podcast on iTunes, so that I can download it onto my iPhone and watch it on the bus.
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