Everyone knows the adage, “a picture’s worth a thousand words.” But the changing face of customer outreach compels companies to find new ways to build affinity with wired and wireless consumers.
Taking a page from its past as “America’s Storyteller,” Eastman Kodak Company has embraced new media — including blogs and podcasts — to synch with consumers. Kodak’s blog isn’t a product showcase, or a feed of executive corporate-speak. Instead, everyday employees write and photograph the people, places, and things they’re passionate about.
In this session, Kodak’s manager of new media, Denise Stinardo will describe how the Kodak blog began, and how it continues to help Kodak build new relationships with customers in a digital era.
{ 0 comments… add one now }