It’s clear that in the era of social media, traditional customer outreach is no longer a viable strategy. Ben Edwards, publisher of Economist.com and former new media guru at IBM has spent years staying on top of the trends and technologies driving conversational marketing. In this session, Edwards will deliver a personal narrative about where the customer participation model is taking businesses and how smart organizations can leverage this new paradigm for competitive advantage.
- Engaging with your audience
- Gathering input and sentiment
- “Gradualism” and being guided by your customers
- Optimizing for the medium while staying true to your brand.
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