Online chatter often feels like a shouting match between traditional outlets, user-generated content, social networks and millions of blogs in the US alone — all competing for attention, shaping popular perception, and ultimately, impacting consumer purchasing decisions.
So how do you separate signal from noise? Is pinpointing influence as easy as pulling up a blogger’s authority ranking and audience size? Can influence ever truly be measured?
This panel will explore:
- Whether influence online can be scientifically proven
- The correlation between online influence and advertising performance - does an “influential” blog necessarily mean it’s a good ad target?
- Once deemed influential, what are the implications for those creating influential content, and the businesses seeking to reach their audiences?
- What are the best practices for engaging influential bloggers?
- What should corporate marketers and advertisers avoid?
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