Need to understand your target market better? Want to develop products that resonate with customers? Experienced bloggers know that their readers can provide them with a treasure trove of valuable information to assist in product development efforts.
In this session we’ll focus on the practical strategies and tactics that bloggers use to leverage reader comments and cross-postings to affect how messaging, features, and packaging of products can be optimized.
- “Comment farming”: Writing posts that drive reader participation
- How provocative posting works
- Determining what “acid test” questions to ask
- Getting your organization behind weblog-based research
{ 1 comment… read it below or add one }
teagan 06.03.07 at 10:27 pm
how does market research contribute to product development?