The Mobile Internet is changing the dynamics of relationships — from how we interact with our colleagues, customers, and partners to how we find, collect, and use information. In essence technology is changing the traditional definition of the “human experience.” The world where your potential customers can use their mobile handsets to receive opinions from trusted sources and up-to-date price comparisons on products you carry whenever they pass by your retail outlet isn’t far off. Today moblogging is changing the dynamics of journalism by enabling all of us to become “journalists” by capturing news from our mobile devices and posting to major news blogs. This sharing of personal opinions has become the norm with the advent of video and services such as YouTube.
According to a study released late last year by comScore, 19% of Americans access the Internet through their mobile phones. In Europe as many as 34% of people access the Web from their phones(1). The numbers are even higher in Asia. In Japan, 69.2 million people use their phones to connect to the Internet, compared to 66 million PC users (2).
As Web-ready phones continue to proliferate in the US and abroad, and technologies like GPS become more prevalent, mobile access to blogs and social networks will influence consumer decision-making more than ever before. On the flip side, your employees’ access to social media on their mobile handsets can add tremendous value to your marketing and communications initiatives.
In her keynote, Motorola CTO Padmasree Warrior, will demonstrate how the mobile internet is transforming businesses, economies and societ ies around the world.
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