I found a tasty and interesting nugget of information in today’s WSJ article about the employees’ economy and the booming number of foreigners coming into the country to fill jobs that used to be taken by American high school and college students on summer vacation:
On a recent bright Saturday, Patricia Fajtova, a 21-year-old Slovak marketing student, explained how she came to be sitting guard at an apartment-house pool in Washington using a temporary cultural-exchange visa: “I typed ‘work in the USA’ into the Google,” and up popped the Sierra Pools Web site, she said.
The bottom line: There are only 33,000 of these visas available nationwide. The competition for seasonal workers is extremely high. If you’re in a business where hiring foreign workers on seasonal H-2B visas is pivotal, you can’t afford not to have high search visibility.
Your summer employees have many, many opportunities to work in the United States. They’ll take the opportunities that are easiest to find from places like Slovakia, Thailand and Kazakhstan, which means that they’re looking online.
And what’s the fastest way to rise to the top of online search results? Start a blog about how young folks from all over the world can get summer employment in the United States. And be sure to focus on navigating the H-2B visa process. At the very least, you should be taking out Google ads on the relevant keywords.
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