Our good buddy Jeremiah Owyang just got back from giving a business blogging presentation at the Frost & Sullivan conference in DC. He posted seven points today that I think are great advice for business bloggers:
- Identify the bloggers in your community.
- Read their blogs, subscribe to them, and really read them
- Leave comments on their blog, or link to them from your blog
- Build a real and human relationship with them, get to know them
- Treat them with the same types of importance as other forms of influencers (media, press, analyst)
- Grant them exclusives, invite them over for lunch, get to know them.
- Be human.
We’ll be covering the practical how-to’s of this at our conference in September.
{ 2 comments… read them below or add one }
Jeremiah Owyang 07.25.07 at 9:11 am
Oh yeah, one other thought. The worse pitches I’ve seen from folks are Press Releases sent in an email. Ugh. the worst. Those get deleted fast.
Alison Bolen 07.26.07 at 8:25 am
Even before #1, you need to identify your community. I’m still stuck on that one. Am I a social media blogger? A business intelligence blogger? A magazine production blogger? Or just a corporate blogger? I’m not sure - but I’m hoping to figure it out as I go along.