“Conversation” has become the buzzword of the social media generation, but what does it really mean?
In short, conversation is the natural thing that happens every day between your customers online, offline, on their cell phones, chat programs and in their browsers. You can’t possibly monitor all of the conversation. But you can put yourself in a position to overhear and respond to a great deal of it.
In this session, our panel will explain how any organization can put together a basic conversation monitoring initiative. Attendees will learn:
- The best tools for paying attention
- The mindset of listening and understanding
- When a response is warranted
- How to jump into the conversation without being intrusive
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