It’s becoming rapidly apparent that integrating online applications and services with Facebook is more benefit than detriment. It looks as though Facebook is contributing directly to the growth of online services.
This raises some important questions for companies contemplating online community-building initiatives. Should you roll your own social network on your site? Or should you reach out to existing communities through an application?
Given the stats that show Pareto efficiency when existing services build themselves into Facebook and add value, perhaps the best decision is to do both.
My prediction: the first company to build software for DIY social network building that comes pre-integrated with Facebook will quickly rise to the top of the heap.
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