The Social Media Landscape: An Overview

The rise of social media comes as no surprise to those who understand the inherent human need to be seen, heard, and understood. At its core, social media simply enables people — your customers, clients and employees — to do these things more quickly and easily than they have ever done so before. In short, social media facilitates relationships.

Companies that make an effort to understand and relate to this new world of human relationships facilitated by sophisticated and rapidly-changing technology stand to make tremendous gains in public relations, customer loyalty and satisfaction, and internal productivity.

In this opening session of the Social Media Bootcamp day, our panel of social media experts will provide attendees with a road map for the rest of the day, and for the rest of the conference.

• The major types of social tools and the needs that they fill
• The mode of thinking that characterizes all successful social media initiatives
• Some of the major players and tools shaping the space today