You’ve heard the talk, you’ve heard the hype — word of mouth marketing is the next big thing. What’s also become clear is that blogging and blogger engagement have been central to many successful word of mouth campaigns.
How exactly should you do to create a word of mouth marketing campaign that leverages weblogs and influential bloggers? How do you convert blog visitors to paying customers? How do you use your blog to build your brand — and reduce negative word of mouth?
Andy Sernovitz is the guru of Word of Mouth Marketing, author of the definitive book on the topic, founder of the Word of Mouth Marketing Association — and now teaches the first ever graduate course on the topic at Northwestern. And he’s a great blogger, too.
Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We’re going to get specific here: Who to hire, where to start, and how to make it successful.
In this session, you’ll learn:
- Finding the right people to talk about you
- Giving them something to talk about
- Creating tools to make it easier for them to talk to each other
- Participating in the conversation
- Tracking and measuring results
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