Most organizations would like to engage with a robust, thriving and receptive online community. Many have launched blogs, wikis or social networks to in an effort to build community around their brand.
Successful online community builders know that these initiatives take time, patience, an open mind and a willingness to listen and grow as an organization. They also understand that the most important interactions are often initiated outside their carefully crafted networks, on other people’s blogs.
These initiatives can be tricky even when everyone speaks the same language and comes from the same basic culture. But international cultural concerns make global execution trickier still. In this session, you’ll hear firsthand how major corporations with a lot to lose have won praise as effective community builders.
You’ll learn:
- How Unilever’s willingness to listen and respond to the blogosphere at large has reinforced and improved brand loyalty
- How Intel launched a successful domestic and international social media campaign
- What all companies with successful community building initiatives have in common
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