Facebook Works to Keep Early Adopters Happy by Launching an iPhone Compatible Service

The social utility Facebook anounced today that iPhone users can quickly flip through their Facebook contacts in an EDGE-compatible, easy-view application at iPhone.Facebook.com.

The “geeky, soon-to-be-loaded executives of Facebook” — as Steven Levy so aptly called them in this week’s Newsweek cover story — may not always listen to their users. But with this newest development, they have hit a home run.

This move reveals the big strategy in Facebook’s effort to remain eternally relevant. They are trying to become the “Facebook Killer” rather than letting a new service come along and siphon off all their early adopters. To keep those early adopters — a.k.a. people who use Facebook and would spend $650 on a 1.0 phone from Apple — happy, they’ve launched a widget that will keep us engaged with Facebook longer.

Bravo!

Update: Here are some other sites with great insight on the Facebook for iPhone:

• Profy.com
• Inside Facebook
• Laughing Squid
• TechCrunch
• CrunchGear