The social utility Facebook anounced today that iPhone users can quickly flip through their Facebook contacts in an EDGE-compatible, easy-view application at iPhone.Facebook.com.
The “geeky, soon-to-be-loaded executives of Facebook” — as Steven Levy so aptly called them in this week’s Newsweek cover story — may not always listen to their users. But with this newest development, they have hit a home run.
This move reveals the big strategy in Facebook’s effort to remain eternally relevant. They are trying to become the “Facebook Killer” rather than letting a new service come along and siphon off all their early adopters. To keep those early adopters — a.k.a. people who use Facebook and would spend $650 on a 1.0 phone from Apple — happy, they’ve launched a widget that will keep us engaged with Facebook longer.
Bravo!
Update: Here are some other sites with great insight on the Facebook for iPhone:
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