Getting Paid to Post: Is it Evil?

You’ve got a successful blog. Your PageRank is high. You get lots of comments and your readers keep coming back for more. Advertising revenues are strong. You’re on a roll.

Then someone offers you money to post about their products. And you’re tempted.

There’s been much back-and-forth in the blogosphere about whether it’s really right to get paid for posting. But your choice as a blogger depends a great deal on what you know about your audience. If you accept the money, will your readers stop trusting you?

In this session, our panel of experts will discuss their perspectives on so-called “blogola” and will provide guidelines for entrepreneurial bloggers seeking an answer to this thorniest of questions.

• The different kinds of deals offered to bloggers
• How to explain payblogging to your readers
• The potential consequences of accepting money to post
• The potential consequences of not accepting money to post